Wolverine World Wide, which operates a large portfolio of lifestyle and footwear brands, has announced the appointment of Melissa Mullen as Global Brand President of Sweaty Betty, a premium women’s activewear brand acquired in August 2021.

Ms. Mullen, a seasoned consumer-focused and omnichannel retail leader, brings a wealth of experience from various senior executive roles with global fashion, athletic, and footwear brands. She most recently served since 2019 as Vice President and General Manager of UK and Ireland for Jo Malone London, a British lifestyle brand owned by the Estée Lauder Companies. She was responsible for all commercial operations in these two key markets, including stores, eCommerce, and wholesale.

Ms. Mullen will report to Isabel Soriano, President of Wolverine Worldwide’s London-based International Group, closely aligning the brand with the Company’s other international businesses and enabling the teams to leverage strengths and resources across functions. She succeeds Julia Straus, who as previously announced is returning to the United States with her family.