Like Minded PR has been appointed to handle the UK PR for Sweaty Betty. Sweaty Betty is a global women’s activewear brand that has been on a mission to empower women through fitness and beyond since 1998 so this year celebrates its 25th anniversary. The brand's ethos of being fearlessly feminine with a contemporary technical edge will be celebrated through various exciting activations and launches in 2023. Famous for its sculpting leggings and innovative designs, Sweaty Betty fuses performance and style with technical, high-performance fabrics and responsibly sourced materials. Through the Sweaty Betty Foundation, the brand aims to give more girls access to activities they love, ensuring the next generation gets and stays active for life.