Swedish bag brand Sandqvist has appointed Caroline Andersson as CEO. Founder and current CEO Anton Sandqvist will step down from his position. Caroline comes from the company Craft Sportswear, where she worked as Assortment Manager
and most recently as Commercial Manager. Most of her role consisted of structuring the business, eveloping performance management and commercialisation of the brand. Sandqvist currently has a HQ in Stockholm, with about 20 employees, three physical stores, an online store and plans for more international stores in major cities within the next decade. Anton Sandqvist will in the future devote some time to be involved in collection efforts and to continue to build the brand internationally. Marketing is enhanced with a new PR, marketing and event coordinator with Mimmi Brundin who comes from the PR and event agency Ibeyostudio.  

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Sandqvist in 'fashion & accessories'