Date Posted: Monday 23rd September 2019
Swedish sports fashion brand Björn Borg has announced that it has collaborated with London luxury streetwear designer, Liam Hodges. When Liam collided with the Björn Borg, the limited-edition collection came to life, Liam’s first underwear collaboration is a collection of men’s printed underwear. The collection fuses Liam's influences from modern subcultures and postmodernism whilst keeping to Bjorn Borg's explosive prints and vibrant UW patterns.
The collection is now available from Selfridges and bjornborg.com with prices starting at £35.