Sweet Squared, Yorkshire based multi-award-winning distributor, marketer and educator of premium professional beauty products, announces that they have acquired ICON Consultancy, a distributor and marketer of premium professional hair care brands including iconic Kevin Murphy and Oribe.

“Sweet Squared and ICON are such a great match,” says Sweet Squared’s founders Samuel and Samantha Sweet, “we create awesome synergies by partnering up ICON’S proven track record of building premium hair brands with our team’s experience in beauty, education and customer experience. The outcome is a complete offering of exclusive best-in-show brands for any salon professional, delivered with our unique brand of Love & Respect for the customer.

Sweet Squared, based in Seacroft in a 30,000 sqft new-build, are the exclusive UK and Ireland distributors for huge professional beauty brands including CND Shellac, Nimue Skin Care, MoroccanTan and AlterEgo Italy Hair products.