Designer Arabella MacRitchie has announced the launch of her new swimwear brand, Arabella London. The first capsule collection, AM by Arabella uncovers core swimwear staples that have been designed to function beyond the beach and with a focus on perfecting the bottom line. With every piece in the collection crafted to have a transitional and tran-seasonal appeal, Arabella has reinvented swimwear by taking the ‘underwear as outerwear’ trend to a new level. 

The collection features sculptured briefs that define the waist, a signature convex curve on the briefs and contoured bras, while gold clasps are integrated into the suits and adjustable straps guarantee a good fit and can be removed to immediately offer a new silhouette. The collection was designed in London, with the fabric selected in Italy and crafted in Morocco.

Arabella London launches exclusively online at arabellalondon.co.uk this month and is available globally.