Date Posted: Thursday 1st November 2018
Boutique PR agency, Mercer Keeble PR has been appointed by Swiss fine jeweller Avakian to oversee its press office in the UK. In addition, Mercer Keeble will also handle any editorial press requests and loans for red carpet events as well as interviews for the brand founders.
Founded in 1969 by Edmond Avakian, the Swiss jewellery House of Avakian has built a reputation on creating daring designs, combining unusually shaped gems with a strong artistic acumen, whilst dressing some of the world's most glamorous actresses. The use of movement and bold colour combinations make the Maison one of the most sought-after names in the world of high jewellery.
For 2018 Avakian has unveiled two new collections – the new Art Deco themed range - La Mystérieuse - through which the concepts of movement, craftsmanship and beauty of unusually cut gems are explored. Featuring the finest quality of white and cognac diamonds, tsavorites, white agate and black onyx. The collection is characterised by precise and boldly delineated geometric shapes inspired by elements of the Art Deco movement.
In the new Gatsby Collection Avakian pays homage to the glitz, glamour and charm of old Hollywood with its line of new earrings. Infused with elements of Art Deco, the charming Gatsby Collection resonates with American glamour. The new pieces are realised in Summer colours. Incorporating the finest gems and diamonds, the Gatsby line comprises a range of hues – Blue Sapphires, White Diamonds, Amethyst, Red Coral, White Enamel, White Pearls and Turquoise beads – emulating the old-world charm of Hollywood.
To view the full collections visit avakian.com.