London jewellery brand Tada & Toy has launched its first flagship store in Notting Hill. The brand was founded by best friends Tansy Aspinall and Victoria van Holthe who met aged 13 to discover that they shared the same aesthetic and dream of starting a jewellery brand. The duo creates fun playful designs with timeless Scandinavian style which are perfect for layering.

Of the launch, Tansy and Victoria say: "After 6 years in business we wanted to take the leap for a more personal relationship with our customers so that we could meet face to face after this long year of lockdowns, host piercings and bespoke appointments. We want to create a physical space which is in an extension of our website. "