Date posted on DIARY directory: Wednesday 1st August 2018
Tailor-made e-commerce fashion platform, Flair Atelier has announced its launch. Founded by Marianna Ferro, the company offers users the opportunity to create their own dress, choosing from over 2500 possible combinations designed by Dean Thomas (previously design director at Burberry): once the model is chosen, the fabric will be hand cut and sewn, following a sustainable production chain, to the customer's measures, then delivered within two weeks from the order.
Marianna comments, 'Every time I went shopping I found all working dresses to be the same and the research for the perfect dress to be extremely stressful and time-consuming...my goal, when founding Flair Atelier, was to create something that would allow working women to find the perfect dress by optimizing their time through a seamless and straightforward shopping experience'.
The service offers a user-friendly customizing tool, developed using the latest technology and will soon be offering 3D visualisation.
The campaign is now live on Crowdcube, with over 20% of the total amount already raised during the three days on private mode. Its website is now live on flair-atelier.com.