UK talent management agency, Matchstick Group, has launched with a roster of 26 clients spanning all forms of entertainment.

In addition to a deep commitment to improving diversity, accessibility and representation in the entertainment industry, Matchstick Group boldly breaks with tradition by prioritising the mental wellbeing of its staff and clients above all else, as well as offering client and staff incentives to refer new business. A new agency for talent and by talent, Matchstick Group offers a 360-management service that can secure clients major brand deals, book and recording contracts, TV and theatre roles, as well as brokering equity deals and magazine front covers.

Founded by entrepreneur Max Parker, the digital-first agency represents talent from musicians to models, actors to authors, and social media influencers to celebrities. Uniquely for a management agency, Matchstick Group is an agency founded by the talent themselves, with both Binky Felstead from Made In Chelsea and Danny Jones from McFly teaming up to invest in Matchstick Group. 

Current talent includes journalist Danae Mercer; fitness and yoga influencer, Jessica Olie; fitness, health and lifestyle influencer, Lilly Sabri; fashion, fitness and body positivity influencer, Georgie Clarke; beauty, fashion, interiors and lifestyle influencer, Grace Mongey; fashion influencer, Imani Evans, and fashion, interiors and beauty influencer, Danielle Vanier.