TAM Beauty has announced that it has rebranded to Revolution Beauty; aligning its stable of bestselling make-up brands including Revolution, I Heart Revolution and Obsession.

Revolution Beauty creates innovative, high quality, 100% cruelty-free cosmetics and skincare. Democratic and inclusive, with something for everyone, new products launch across the brands every single week. Over the four years since launch, this British company has seen growth, securing Revolution as Superdrug’s no.3 bestselling cosmetics brand and spearheading its new shop-in-shop retail experience. Revolution Beauty brands are now stocked in over 40 territories with a 2018 focus on expanding their North American market share with U.S. partner Ulta Beauty.

The name change also coincides with the launch of new brand Revolution PRO. Bringing professional quality products to the high street, Revolution PRO launches with 45 products and 226 SKUs, including a high coverage camouflage concealer and foundation in 18 shades. Revolution PRO is available now on revolutionbeauty.com and superdrug.com and will be available in Superdrug stores from 4 April.

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