Launching this October, Fifi & Friends is a new baby bath and body care range developed by Founder and Creative Director Tamara Ecclestone. The parenting content site and new baby products of the same name mark her foray into the parenting lifestyle world. 

Inspired by her daughter, Sophia (Fifi), the brand launched in April 2017, first with its content hub, catering to parents across the various stages of parenthood. The new collection of natural and effective bath and body products, will be announced across social media and the Fifi & Friends content hub, seeing the second wave of the brand come to fruition. 

The site advises and supports parents through its editorial compiled by a team of experienced writers and contributors, who are all experts in their respective health, parenting and lifestyle fields.

The natural product range is hypoallergenic, vegan and gluten-free, as well as free from nasties such as parabens, sulphates, and silicones. The whole collection is suitable from newborn and combines prestige ingredients and innovative formulations.