Date Posted: Wednesday 7th September 2022
Tata Harper Skincare has announced the sale of a controlling stake to Korean Cosmetics Giant Amorepacific. This acquisition signals Amorepacific’s intention to continue its penetration of international markets with a firm focus on consumers in North America. Tata Harper will continue to lead the skincare brand. By diversifying its distribution channel portfolio, the Korean cosmetics giant will expand its business to the Americas and Europe, while realigning strategies to further broaden its presence in Asian markets. Amorepacific will continue to promote flagship product categories through intensive marketing activities, while simultaneously boosting product competitiveness through joint research and expanding new categories. Amorepacific will also enhance the profitability of Tata Harper by leveraging its scale and streamlining a variety of internal processes.
Co-founder, Tata Harper, commented, “Henry and I founded the brand on our farm in Vermont in our quest to develop a portfolio of products which will deliver efficacious results and a luxury experience without having to compromise your health. Our approach to formulation, including full control of manufacturing, has allowed us to pioneer the next generation of beauty. I look forward to leveraging Amorepacific’s expertise to drive global growth and continue to serve our consumers, who rely on Tata Harper to deliver delicious results from their skincare.”
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