Luxury hair extensions brand Tatiana Karelina, formerly Tatiana Hair Extensions, has appointed Octavia Coates PR to relaunch its new brand concept, image and direction. In addition to its name change and as part of the rebranding, Tatiana Karelina has redesigned its website to incorporate the latest web development technology. The one-page parallax website uses scrolling to reveal new content and high-resolution images. Recognised for its reputable hair extensions in the UK, the brand offers superior quality, ethically sourced virgin Russian hair. The brand aims to perfectly colour match virgin natural hair to the individual client, working with methods of fitting that are the most advanced on the market and offering a wider range of lengths and tailor made options. Octavia Coates PR will be positioning the concept of hair extensions as a more natural and everyday accessory, positioning Tatiana Karelina as the face of the brand and as the leading UK authority in hair extensions and hair extension care. Early 2016 will welcome a new salon refurbishment, expanding the current premises in Holland Park, London.  

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Tatiana Karelina in 'beauty, fragrance, grooming & health'