Fashion brand Ted Baker has announced the launch of its first-ever advertising campaign to celebrate its 30th birthday. 

The campaign features the brand's classic women’s wrap coat, which celebrates its own 10th anniversary this year. The campaign highlights its contemporary lines and flattering shape in a limited edition ivory colourway, which is only available at tedbaker.com in the UK, and with selected American trustees. 

The campaign will appear through Ted’s British lens, running on the sides of buses, taxis and in underground stations across London, as well as in a number of British print magazines, online, and across social media. The multi-channel nature of the campaign underlines Ted’s belief in the power of multi-channel retail. 

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