Lifestyle and fashion brand Ted Baker has signed a global licensing agreement with Timex Group. The new agreement will allow Ted Baker to underpin its global plans with a unique product offering in watches that compliments its apparel and accessory collections. Timex Group designs, manufactures and markets innovative timepieces globally. Founded in 1854, Timex Group is a privately-held company with  a wide portfolio of owned and licensed brands, including Timex, Guess, GC, Versace, Versus Versace, Salvatore Ferragamo and Nautica.

Ray Kelvin CBE, Founder and Chief Executive of Ted Baker comments, 'This is an exciting opportunity for Ted Baker to drive accelerated growth in our watch business by leveraging the Timex Group global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand.' 
 

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