Tesco has today announced the launch of a new brand, and stores - Jack’s. Inspired by and named after the original value champion and Tesco founder, Jack Cohen, the launch kicks off Tesco’s centenary, “Celebrating 100 Years of Great Value”. Part of the Tesco Family, Jack’s offers great tasting food that is grown, reared or made in Britain at the lowest possible prices to bring customers outstanding value.

Jack’s will support Britain's food-producing communities. 8 out of 10 food and drink products at Jack’s will be grown, reared or made in Britain and stores will stock a unique own brand range, also named Jack’s as a mark of quality and value. In addition to Jack’s brand, Jack’s will stock some familiar grocery brands and a range of general merchandise on a “When it’s Gone, It’s Gone” basis.

Jack’s will operate a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices.

Over the next six months Tesco will launch 10-15 Jack’s stores in the UK. The first two stores will open on 20th September in Chatteris, Cambridgeshire and Immingham, Lincolnshire, on sites which make use of excess Tesco space. The stores to follow will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores.

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