This website uses cookies. Please confirm that you are happy to receive all cookies. Confirm
site logo
CONTACTS industryINFLUENCERS NEWS DATES VACANCIES NEED HELP ?
SIGN UP/LOG IN

BE INCLUDED

BRANDS

PR/MKTG COMPANIES

PR/MKTG CONTACTS

MEDIA TITLES incl. BLOGS

MEDIA TITLES CONTACTS

FREELANCERS & INFLUENCERS

industryINFLUENCERS

CREATIVE AGENCIES

HELPLINES

VIEW ALL

SEND NEWS

SEND EDITORIAL REQUESTS

SEND PR REQUESTS

RECEIVE DIARY DAILY

HEADLINE FEATURES

CAMPAIGNS / COLLABORATIONS

FASHION

BEAUTY

LIFESTYLE

CELEBRITIES / INFLUENCERS

AWARDS

EXPERT COMMENTARY

MEDIA

MEDIA LAUNCHES

EDITORIAL CHANGES

EDITORIAL REQUESTS

- BLOGGERS / INFLUENCERS

- TRADITIONAL MEDIA

- CHRISTMAS GIFT GUIDE REQUESTS

PR

ACCOUNT WINS

APPOINTMENTS

PR REQUESTS

DIARY INFLUENCERS

INDUSTRY|INSIGHT

LONDON FASHION WEEK

VIEW ALL

SUBMIT DATES

RECEIVE DIARY DAILY

VIEW ALL

POST A VACANCY

SIGN UP TO RECEIVE JOB ALERTS



site logo


CONTACTS

BE INCLUDED

BRANDS

PR/MKTG COMPANIES

PR/MKTG CONTACTS

MEDIA TITLES incl. BLOGS

MEDIA TITLES CONTACTS

ALL MEDIA CONTACTS

FREELANCERS & INFLUENCERS

industryINFLUENCERS

CREATIVE AGENCIES

HELPLINES


industryINFLUENCERS

NEWS

VIEW ALL

SEND NEWS

SEND EDITORIAL REQUESTS

SEND PR REQUESTS

RECEIVE DIARY DAILY

HEADLINE FEATURES

CAMPAIGNS / COLLABORATIONS

FASHION

BEAUTY

LIFESTYLE

CELEBRITIES / INFLUENCERS

AWARDS

EXPERT COMMENTARY

MEDIA

MEDIA LAUNCHES

EDITORIAL CHANGES

EDITORIAL REQUESTS

- BLOGGERS / INFLUENCERS

- TRADITIONAL MEDIA

- CHRISTMAS GIFT GUIDE REQUESTS

PR

ACCOUNT WINS

APPOINTMENTS

PR REQUESTS

DIARY INFLUENCERS

INDUSTRY|INSIGHT

LONDON FASHION WEEK


DATES

VIEW ALL

SUBMIT DATES

RECEIVE DIARY DAILY


VACANCIES

VIEW ALL

POST A VACANCY

No results found for this search. Please check the spelling, or try another word.
If you would like the DIARY directory team to help find a contact for you, email your search to info@diaryd.com.

testing leanne article

Date posted on DIARY directory: Friday 17th January 2025

DIARY directory recently spoke to Leanne Bayley, Digital Lifestyle & Commerce Director at Hellomagazine.com, to uncover the secrets behind HELLO!’s thriving affiliate marketing strategy and its dynamic approach to digital media. In this insightful conversation, Leanne shares how her small but mighty shopping team creates engaging content that resonates with HELLO!’s broad global audience, the importance of data-driven decisions, and their evolving focus on inclusivity, authenticity, and brand alignment.

She also reveals her PR pet peeves and shares invaluable tips for how brands and PRs can collaborate effectively with HELLO!. From working closely with PRs and brands to leveraging TikTok trends and diversifying affiliate strategies, Leanne provides a behind-the-scenes look at how HELLO! continues to innovate in an ever-changing digital landscape.


Who is your reader?

We have such a broad global audience, from 18-60+. In my role, I like to picture the person I'm writing for and that person can change all the time, depending on what I'm writing, but I think that's the beauty of HELLO! - we're inclusive, positive and purpose-driven.



Who is in your team and what do they focus on?

The shopping team is small but mighty at HELLO! Here in the UK you've got Carla Challis - Carla is a pro at cultivating partnerships with brands and writing shopping features our readers love to shop. She works with brands on sponsored content, which we call ‘Tenancy’ articles internally...


Diary Directory members can access the full interview here
Not yet a member but interested in accessing the full interview? Add your details here to access.

 


DIARY daily - industry news from diarydirectory.com
 
Send me the free DIARY daily industry news emails
 


DIARY daily - industry news from diarydirectory.com
 
Send me the free DIARY daily industry news emails


TRY US

The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.

Get in touch to discover how DIARY directory membership would benefit you.  

 

 

 

ENGAGE WITH US

Send News & Updates

Submit An Industry Event

Post A Vacancy

Editorial Requests

PR Requests

Be Included

Your Suggestions

Advertising

About DIARY Directory

Our Industry Partners

CONTACT US

info@diaryd.com

London, UK

View Team


© DIARY DIRECTORY 2025
TERMS & CONDITIONS | PRIVACY POLICY
WEBSITE DEVELOPED BY BRANDO MEDIA
CONTACT US

ENGAGE WITH US

Send News & Updates

Submit An Industry Event

Post A Vacancy

Editorial Requests

PR Requests

Be Included

Your Suggestions

Advertising

About DIARY Directory

Our Industry Partners

© DIARY DIRECTORY 2025
TERMS & CONDITIONS | PRIVACY POLICY
WEBSITE DEVELOPED BY BRANDO MEDIA