Brand giant TATA Consumer Products has hired Aduro Communications to deliver reliably brilliant campaigns for two of its tea brands, Tetley and teapigs, alongside a top-secret new product launch. Joining Aduro’s client list of mainstream brands, the Tetley brief was to reposition this cupboard stalwart with a purpose-led campaign that stands for something different within the category. Aduro will be brewing up an engaging content series, steeped with top-tier talent alongside a splash of local community engagement. For premium tea brand teapigs, Aduro’s creative platform will extend across all channels, with bold and flavour-packed execution across influencers, press and social media.