Date Posted: Monday 23rd January 2017
In partnership with DIARY directory, The Beauty Symposium, will take place at One Alfred Place in London on 7 March from 09:00-13:00. Now in its sixth year, the 2017 Beauty Symposium will explore FACE, PLACE and SPACE, and how these three concepts are critical components for brand success. The biggest challenge beauty brands face is keeping pace with their consumers. Their understanding and trust in products is no longer monopolised by what a brand wants them to know. FACE will look into recognising the target market of a brand; PLACE will explore where that target market resides, both for information and the likely place of purchase; and SPACE assesses how a brand occupies a space untouched by other brands and delves into how that space can be built.
The Beauty Symposium has announced a mix of speakers for the event, who will each share their knowledge and expertise to bring new ideas and insight into how to build FACE, PLACE and SPACE.
The line-up of presenters includes:
Michael Van Clarke - Hairdresser, Entrepreneur and Visionary
Kelly Kovack - Founder, Brand Growth Management and BeautyMatter
Lara Morgan- Owner, Scentered and Founder of Pacific Amenities
Crispin Reed- Founder, Skyscraper Consulting.
Paula Zuccotti- Ethnographer, Photographer and Trends Forecaster
The event will support Look Good Feel Better and all net proceeds will be donated to charity.
The Beauty Symposium in 'event organisers/ entertainment '
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