The British Fashion Council (BFC), MTV, ICEBERG and River Island have announced the launch of the Music Meets Fashion Competition at London Fashion Week, February 2020. The new competition is an opportunity for fashion design students, selected through the BFC Colleges Council network in the UK and select international design colleges in countries from Mexico to Australia, to produce catwalk and commercial pieces, inspired by music, fashion and sustainability. 

Five finalists will be selected to bring their MTV-inspired runway pieces to life at London Fashion Week Men's in June 2020 and will be awarded £1000 from MTV to cover the cost of samples. The winner will present their sustainable, ready-to-wear pieces at London Fashion Week in September 2020 and will gain work experience at Milan Fashion Week, in the same month, with ICEBERG. The winner's line will be sold later this year with global fashion retailer River Island. Their MTV-inspired commercial designs will be sold in-stores and online globally, and MTV will cover their design college tuition for one year. 

The panel of judges includes ICEBERG's Creative Director, James Long, Kerry Taylor, Executive Vice President of Youth and Entertainment, ViacomCBS Networks International, Caroline Rush, Chief Executive BFC, and Naomi Dominque, Design Director from River island. 

The competition will be supported through MTV Breaks, an international MTV initiative that provides real-life opportunities to the next generation of creative talent around the world. 

Pictured left to right: Liza Crompton-Prall, River Island; James Long, ICEBERG; Caroline Rush, British Fashion Council; Kelly Bradshaw, MTV UK.