The Body Shop has announced that by the end of 2023 it will be 100 % vegan. The company aims to become the first global beauty brand to have its entire product portfolio registered with the Vegan Society's Vegan Trademark. The Body Shop's offering is already 60 % vegan-friendly and was the first cosmetics company to campaign against animal testing in cosmetics in 1989. 

Lionel Thoreau is the Global Brand Director of The Body Shop. In a statement sent to Plant Based News, said: “Our decision to go 100 % vegan is a natural next step for The Body Shop. 

“Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.

“Vegan beauty is a critical next step in our sustainability and environmental endeavours. This, along with our global refill and in-store recycling programs makes The Body Shop a destination for ethically-minded customers.”