The British Beauty Council has announced that Sharmadean Reid MBE has joined its executive board, alongside founder and CEO Millie Kendall, chair Jane Boardman, CFO Ryan Woor, Director Gemma Bellman, Director Catherine Handcock and Director Annie Murphy. 

The British Beauty Council’s ambition is to ensure that the beauty industry is recognised and valued at all levels of government, throughout the wider economy and by consumers, and created its Value of Beauty report as a forward march in this direction – showcasing the beauty industry’s true value.