The British Fashion Council (BFC) has announced David Pemsel as its new Chair. The tenure is for three years. David previously had a seat on the BFC Executive Board and is the co-founder and CEO of both ScienceMagic.inc and ScienceMagic.Studios. SMI is a strategic and creative company that connects brands and talent to their communities by combining the power of strategic science, creative magic, and digital experience. SM.S is a digital asset venture studio that advises and implements the creation of digital assets and web3 economies for brands, talent and their communities. The role of the Chair will support Caroline Rush, CEO with the development and implementation of the organisation's strategy and building the profile of British fashion globally.

David Pemsel, Chair British Fashion Council commented: “It is a privilege to take on the role of Chair of the British Fashion Council and to champion the British fashion industry - arguably our country’s most creative sector - at a time of significant change. It is important to the Board that creativity, innovation, and responsible business are at the heart of our strategy now and in the future. The intersection where creativity and business convene has long been my passion, I hope my experience in this space can make a demonstrable impact on an industry that drives such vast economic and cultural value.”