The British Fashion Council has named Swedish bank Klarna as Patron. The bank will contribute to the work the BFC does in the fashion industry, supporting emerging talent. 

Caroline Rush, CEO British Fashion Council said: “We are thrilled to welcome Klarna as a patron of the British Fashion Council and for their support of the fashion industry. Ecommerce is a major part of many of our brands' businesses. The continued advances in technology and the mission of Klarna is to help create the best possible experience for consumers, which is vital in our current retail climate.”

The announcement follows the continued growth of Klarna’s fashion portfolio, with merchants including ASOS, Topshop, Finery and H&M Group.