David Pemsel, former CEO of The Guardian Media Group launches ScienceMagic.Inc today, together with Julietta Dexter, Founder and CEO of The Communications Store (TCS) and Daniel Marks, Chief Creative Officer and partner also at TCS. ScienceMagic.Inc will build and partner with the brands and talent of tomorrow.

The Communications Store’s business, its global client portfolio and its entire 115 strong staff force, will integrate immediately as ScienceMagic.Inc.

David Pemsel will lead the business as CEO, Daniel Marks will become Chief Magic Officer, overseeing all creative output and brand guardianship and Julietta Dexter will become Chief Growth and Purpose Officer focussing on client excellence and growth as well as her work in purpose, business ethics, values and culture. The three partners are all shareholders in ScienceMagic.Inc. The company has offices in London and New York.

ScienceMagic.Inc will partner with brands to define and articulate their purpose, develop their commercial strategies and build their digital interfaces. ScienceMagic.Inc will also work directly with world-class talent creating purpose-driven, commercial partnerships and platforms. ScienceMagic.Inc will harness the power of community, content and commerce to build the next generation of direct to consumer businesses around role models and talent.

ScienceMagic.Inc believes fundamentally in the unique power of the connection between Magic, the art of real engagement through storytelling, communication and creativity; Science, the intelligent use of data and AI to inform strategy and identify business-building opportunities and Experience, the creation of digital product, technology and interfaces that connect directly with the consumer.

Julietta Dexter, Chief Growth and Purpose Officer, “The crisis we’re all in has focused us single-mindedly on radically reinventing the future of brand, talent and business building. ScienceMagic.Inc is our future. An agile, new model company that focuses only on building the brands and businesses of tomorrow through true partnership and purpose. I have always believed that purpose has to be the foundation of any business success. No brand or individual will succeed unless they can articulate their “reason for being” well, beyond financial success.”