Jewellery brand The Diamond Lab has announced its launch in the UK exclusively at Selfridges. This brand will be available at Selfridges for at least 5 weeks before launching online as well as opening a store on New Bond Street by the end of the year. The Diamond Lab launches with a brand-new service that allows customers' own designs to be digitally drawn whilst they shop. The journey from consultation to final design can be done within two hours at no charge, with jewellery ready for collection within a week.

The brand's debut will showcase loose lab-grown diamonds and jewellery creations across three collections retailing between £375-£350,000, including the limited-edition Selfridges Yellow Diamond line. All collections from The Diamond Lab will be available at the Selfridges London store. The selection of yellow-grown diamond gemstones will come in sizes ranging from 0.50 to 1.00 carat, with a variety of fancy cuts, set in bracelets, necklaces and anklets. Every piece of jewellery from The Diamond Lab is designed with lab-created diamonds rather than earth-sourced ones, fusing science with luxury. 

Customers will also be invited to join jewellery design workshops so they can create custom LAB100 jewellery from The Diamond Lab with the intention to create a bond with its customers. Booking is available at selfridges.com.