ELEMIS has launched The ELEMIS Boutique at Harrods as part of its new UK brand identity and concept. Proudly bold and British, the design is based on a Georgian architectural language with detailed millwork, arched bays and floor tiles reminiscent of grand townhouses and members-only clubs. The ELEMIS boutique at Harrods also features a bespoke wallpaper print created in collaboration with the world-renowned Morris & Co.

The space will be home to the HD Skin Consultation area, providing state of the art technology in facial mapping. In addition, ELEMIS will launch five new products alongside the opening of the new space. 

Mia Collins, Head of Beauty at Harrods said: "We are delighted to welcome ELEMIS to our iconic Beauty Hall in Knightsbridge. As a proudly British brand, which like us, celebrates both British heritage and modern ingenuity, we see obvious synergies in this exciting new partnership and wonderful new addition to Harrods’ beauty portfolio."