The Fragrance Foundation UK has announced the appointment of Beth Horn, Head of Industry for Retail & E-commerce at Facebook to its Board of Directors. Beth oversees Facebook's relationships with retail and e-commerce companies in the UK, focusing most keenly on beauty, department stores and the high street. She has worked at Facebook for over nine years across all sectors of the retail industry, helping the largest retailers in the world to build their business. Beth's work spans the entire Facebook family of apps and services, including Instagram, WhatsApp and Messenger. 

Beth said: "I'm honoured to join this wonderful organisation, helping to raise the profile of this inspiring and impactful industry. Fragrance sparks joy, and so being given the change to educate and develop talent, to highlight the impact of this sector in the UK economy, and to recognise the incredible work done, all made me delighted to join the Board. Fragrance is a time machine; an expression of identity; a mood. It's enormously powerful, with the ability to transport, to elevate, to make us feel. Few things carry so much power."