Award-winning British brand The Groovy Food Company, has partnered with renowned chef, author and TV personality Gizzi Erskine to promote the brand’s family of innovative food products, educating consumers on how best to use these modern culinary essentials. The new collaboration is part of a wider multi-channel communications strategy and will aid in driving sales of the brand’s natural product line. This includes high-grade Organic Virgin Coconut Oil, Organic Coconut Flour, Organic Coconut Sugar and Organic Agave Nectars.

The chef will produce a series of collaborative recipes and editorial-led tips in a campaign across digital, traditional and social media. The Groovy Food Company produces products of the highest quality: all-natural, free from added sugar, sweeteners, artificial colours, flavours or preservatives. None contain dairy, gluten and refined sugar and create great tasting food, whether they are enjoyed as part of a free from diet or not.

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The Groovy Food Company in 'food & drink products'