Brandnation has been appointed to handle the press and publicity for British beauty brand THE HERO PROJECT. The agency brief includes press office provision, product launches, events, blogger and influencer outreach and content creation. THE HERO PROJECT (formed in 2016 by Pangaea Laboratories) fuses science and beauty and is dedicated to creating new beauty ‘essentials’ – improved versions of existing hero products, as well as all-new products that fill a requirement and that consumers will love. The brand also works directly with consumers (Hero Sidekicks) to get their input on what products should be created. The product range currently includes five leading hero products: Hyasoft, Glow Drops, VitC-30, Undo and Double Blur with new launches throughout 2017.

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THE HERO PROJECT in 'beauty, fragrance, grooming & health'