Date Posted: Wednesday 26th April 2017
Online news site Huffington Post has rebranded to HuffPost. Its name has been changed across all 17 global HuffPost editions and is part of an overhaul by HuffPost's new leadership team led by CEO Jared Grusd and editor-in-chief Lydia Polgreen, who succeeded co-founder Arianna Huffington earlier this year. The rename is in addition to a redesigned home page, which will continue to feature HuffPost’s trademark splash headline and image framing the biggest story of the moment, the site has also developed shareable “splash cards” for HuffPost stories to further extend the brand across social media.
Lydia said the 'splash' is intended to be; “a combination of a great headline and a great image that has an almost meme-like quality, which would be instantly shareable and always have the potential to go viral.”
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