Date posted on DIARY directory: Monday 29th February 2016
UK-based international brand manager and multi-website online retailer The Hut Group has acquired haircare brand Grow Gorgeous, however DECIEM will continue to innovate for the brand. DECIEM Founder, Brandon Truaxe, comments: "Grow Gorgeous was the first brand globally to bring a dedicated focus to female hair health and growth occupying a clear market gap crowded with medical products focused on male pattern baldness. The brand has grown exponentially with year-on-year growth of more than 700%. DECIEM has been a proud parent of the brand and we are now excited to follow its continuing growth under the expertise and strength of The Hut Group. Unlike most acquisitions, I and the DECIEM team will continue to be behind the innovations in Grow Gorgeous and I am confident the brand will continue to be the leader in this important new category." All Grow Gorgeous requests should be directed to DECIEM Communications & PR Director, Dionne Lois Cullen until further details are announced.
Contact
Grow Gorgeous in 'beauty, fragrance, grooming & health'
The Hut Group in 'in-house PR'
TRY US
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.
