UK-based international brand manager and multi-website online retailer The Hut Group has acquired haircare brand Grow Gorgeous, however DECIEM will continue to innovate for the brand. DECIEM Founder, Brandon Truaxe, comments: "Grow Gorgeous was the first brand globally to bring a dedicated focus to female hair health and growth occupying a clear market gap crowded with medical products focused on male pattern baldness. The brand has grown exponentially with year-on-year growth of more than 700%. DECIEM has been a proud parent of the brand and we are now excited to follow its continuing growth under the expertise and strength of The Hut Group. Unlike most acquisitions, I and the DECIEM team will continue to be behind the innovations in Grow Gorgeous and I am confident the brand will continue to be the leader in this important new category." All Grow Gorgeous requests should be directed to DECIEM Communications & PR Director, Dionne Lois Cullen until further details are announced. 

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Grow Gorgeous in 'beauty, fragrance, grooming & health'
The Hut Group in 'in-house PR'