Date Posted: Thursday 3rd May 2018
The Hut Group, one of the world’s largest online beauty and wellbeing businesses, announces the acquisition of Eyeko, the specialist eye cosmetics brand.
Founded in 1999 as a multi-category make-up brand, Eyeko later evolved into an award-winning leader in eye products, after its founders Max and Nina Leykind saw a gap in the market for high-performance eye products. Renowned for its innovative, high quality mascaras, liquid liners and brow gels, Eyeko ambassadors have included Alexa Chung, who previously worked with Eyeko as a creative consultant.
Eyeko products are stocked in multiple countries including the UK, US, Australia and also Europe through notable retailers such as Selfridges, Space NK, Ulta and Sephora. The brand is also available direct to consumers through eyeko.com and THG-owned lookfantastic.com.
This investment follows the acquisitions of Illamasqua, ESPA and GLOSSYBOX last year, adding to THG’s roster of wholly-owned brands.