The Hut Group (THG), a global leader in health, beauty, fitness and lifestyle, has announced the acquisition of GLOSSYBOX. GLOSSYBOX, founded in 2011 in Berlin, is a provider of beauty box subscription services. Operating in ten core markets, with offices in the UK, Germany, France, Sweden and the USA, its model is such that customers subscribe to a box of beauty products on either a rolling monthly or fixed term basis.
 
Berlin, home to a highly tech-savvy community, will see THG build on GLOSSYBOX’s presence – evolving it into a tech-hub for the Group; with plans to invest in talent and thus provide significant opportunities in the market.
 
The acquisition represents a strategic move for THG as it looks to extend further its international reach. THG has built the foundations and infrastructure in subscriptions to accommodate the scope of GLOSSYBOX, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands. The Group looks forward to serving and growing GLOSSYBOX’s worldwide base of engaged beauty buyers.