Online retailers including ASOS, boohoo, The Hut Group and Gymshark have launched the UK Digital Business Association (UKDBA). The group of etailers, which also includes Ocado and AO World, have launched the association to support and promote the UK digital-commerce sector. It has been widely reported that the organisation will look to represent online and ecommerce businesses in the UK with a focus on lobbying the government on tax reform. 

UKDBA, founder and non-executive director at Boohoo, Iain McDonald, said: “Our membership has helped underpin the UK as the most advanced ecommerce market in Europe. The British online industry is one of the UK’s greatest success stories and the UKDBA is here to champion our members and their customers’ interests, providing them a voice in a rapidly evolving world.”