The Hut Group has announced the launch of THG Eco, the force behind the company's sustainability action plan. THG Eco will accelerate the group's ongoing activity to reduce its impact on the environment and create innovative sustainability practices. THG recently attained CarbonNeutral® certification, recognising its green e-Commerce platforms with its technology services division, THG Ingenuity. 

In addition, The Hut Group has also announced three new digital partnerships. These are with luxury swimwear brand Orlebar Brown, Australian natural beauty and wellness business BWX and iconic British fashion brand Lulu Guinness. All three have joined the THG Ingenuity client portfolio, where they will receive D2C strategies as they look to extend global reach.