Campfire has been appointed by the UK's largest growing skincare brand The INKEY List to help build global brand awareness of its product range and askINKEY service - a 24hr digital service, allowing people to speak to a specialist online regarding products and skin. 

Campfire encouraged The INKEY List to adopt TikTok as its platform of choice, working en mass with nano and hero influencers to create content to not only talk about, but visually display through the use of video, focusing on the above two features of the brand.The TikTok campaign received over 6.5 million views in one month with over 50 creators taking part globally.