British skincare brand The INKEY List has announced the opening of its first-ever own-brand shopping outlet in London’s Covent Garden, on 18 March. The 10-day immersive space will offer consumers the chance to experience a unique integrated physical and digital experience to build their own skincare recipe.

On entry, consumers will create a myINKEY profile allowing them to add their preferred products directly to their basket by scanning relevant QR codes in each zone; Clean, Hydrate, Treat, Moisturise, SPF & Scalp. They will also have the chance to have a 1:1 skincare consultation, booked in advance via the website or at the pop up on the day.