The Jasmine Awards, the premier awards for journalists writing on the subject of fragrance, were held today at BAFTA, Piccadilly, London, W1. Presiding over the event were the Chairman of the The Fragrance Foundation, Annalise Fard and Cecile Budge, Managing Director of P&G Prestige, and Chairman of The Jasmine Awards. The winners are:

Best Digital Article on Fragrance Josephine Fairley for “Perfume Notes: Smoke and Fire Fragrances” published on the telegraph.co.uk

Best Digital Fragrance Experience Anna Hunter for “The Niche, Lesser Known Fragrance Brands You’re About to Fall in Love With” on getthegloss.com

Jasmine Independent Literary Award Suzy Nightingale for “What Does Wednesday Smell Like?” in The Scented Letter

Jasmine Independent Soundbite Award Persolaise for his article ‘Closer to Heaven’ in The Scented Letter

Jasmine Soundbite (news press) Journalist Edwina Ings-­Chambers for “A Better Bottle” in The Sunday Times Style Jasmine Soundbite (magazines) Sali Hughes for “It’s Backbone in a Bottle” in Stylist

Best Practical Guide to Fragrance  “How I Learned to Think Through My Nose” by Kim Parker from Red Jasmine Visual Award “Birth of a Fragrance” from Harrods Magazine, Words by Jan Masters, Creative by Deborah Bee

Most Creative Visual Award “The Forever Fragrances” from marksandspencer.com, by Emma Robertson with the creative by Karen Davidson

Jasmine Literary Award Lucy Pavia for “What Does Pleasure Smell Like?” from InStyle

Jasmine Rising Star Award Shannon Peter's “A Perfumer’s Business Card” for Stylist

The winning articles are available to view on thejasmineawards.co.uk.

Also recognised at the Awards were the winners of the ‘Junior Jasmines’ the ‘Mighty Nose Awards’ A creative writing competition which challenges primary school children to pen smell - inspired poems specifically written on the subject of smells. Winning entries can be viewed here.

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