New online ecommerce platform The Makeup Armoury has launched. The ultimate destination for make-up artists, it was set up by an experienced team of industry professionals including BAFTA award-winning Makeup Designer Jan Sewell. Stocking the best pro brands on the market - such as Skin Illustrator, Kryolan, Ben Nye, Mouldlife and Maqpro, the store aims to provide artists with everything they need for their kit, from makeup and special SFX products to prosthetics and hair tools.

The store, which is based near the iconic Pinewood Studios in Iver and just off the M25, offers a place for artists to come together, browse the shelves, ask for expert advice or even use the studio space free of charge for filming, development or any other projects. Inspired by the PRO stores in the US, The Makeup Armoury offers full order fulfilment, something nobody else is currently offering in the UK. Customers can hand over their shopping list and The Makeup Armoury team will make sure to get hold of everything on that list - even if some products are not sold in their store - as long as these items are available in the UK. Sharing expertise and creating inspirational content on the store’s blog and social media accounts is part of the brand’s commitment to build a PRO community, serving as a hub of information and celebration of the talent in the PRO world with expert insight and interviews from leading artists from all corners of the trade. The Makeup Armoury will also partner with colleges and universities to promote skills and boost fledgling careers, while also offering a student discount.

SVPR has been appointed to handle press enquiries for The Makeup Armoury.

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The Makeup Armoury in 'beauty, fragrance, grooming & health'