Popcorn PR has been appointed to drive awareness around The Mindful Birth Group's new Mindful Birth antenatal and postnatal support packages. The Mindful Birth Group was founded by well-known antenatal educator and doula, Emiliana Hall, who has taught thousands of parents globally through her live and online self-learning courses, including celebrities such as Millie Mackintosh, Kate Lawler, Ashley James and Dr Zoe Williams. Popcorn will be delivering a dual campaign approach to empower and inspire parents, demonstrating how the group delivers more than the current market dominator whilst also driving recruitment amongst midwives and new parents for the new training programmes, coinciding with a website launch and package offerings.