The Oasis and Warehouse Group (‘the Group’) have announced the acquisition of The Idle Man, a British online menswear fashion brand. The deal marks the Group’s entry into menswear. The Idle Man was launched in the Spring of 2014 by Oliver Tezcan, a former ASOS menswear buyer. The brand prides itself on championing “style over fashion” by curating several men’s brands as well as its own brand ‘The Idle Man’ under which has three labels: Idle Projects, the premium label; The Idle Man, the fashion label; and 'T.I.M', the basics label. All three are designed and sourced in their Shoreditch, London HQ.   

The Idle Man will have access to the wealth of knowledge and industry experience that The Oasis and Warehouse Group has built up over many years, as well as benefit from access to the Group’s established supply chain and infrastructure. Tezcan will continue to manage The Idle Man and will report directly to Group CEO, Hash Ladha.