The Real Flower Company has appointed Siren Communications to handle its UK communications, media relations, influencer campaigns and digital rebranding. The brand specialises in luxury floral bouquets and arrangements featuring sustainably grown, naturally scented roses, English flowers, herbs and foliage all grown on their own leaf-accredited farms. Founded by Rosebie Morton in 1995 after she was disillusioned with the lack of scented flowers that were available to buy, she set out to bring scented garden roses back to the market.