PR Agency The Romans has launched a new specialist sports and entertainment offering after a string of high-profile campaign launches and account wins in the space. The Romans have won back-to-back “PR Agency of The Year” awards in 2018, 2019, 2020 and 2021.

The new sports and entertainment offering will be led by new appointment Charlie Brown and Senior Account Director, Joe Burdon, both of whom become Joint Heads of Sport and Entertainment with immediate effect. The business unit will report into Director, Lucy McGettigan.

Lucy McGettigan commented: “Sports comms have a huge tendency to be generic and formulaic. We see a huge opportunity for a creative-first earned media approach to delivering the most talked-about campaigns around. Joe and Charlie are the perfect people to drive our offering forward.”