Luxury British brand The Savile Row Company has announced the launch of its first fine tailored fragrance. Designed to appeal to the modern man, The Savile Row Company Fragrance for Men is a sophisticated, woody aromatic scent which balances fresh top notes of citrus, pink pepper and fresh peppermint, with a heart of jasmine, aromatic geranium and nutmeg before revealing a warm, velvety base of smooth masculine wood and amber.

The Savile Row Company Fragrance for Men will be available from 14 October at selected department stores, perfumeries, pharmacies and online, priced at £27/50ml and £39/100ml.

In addition, Patrizia Galeota has been appointed to handle the brand's press and publicity.