DMC PR has been appointed to handle the PR for Irish sustainable fashion start-up, The Suss Edit, as it launches into the UK this October. The Suss Edit is launching with a curated collection of staple wardrobe pieces in neutral tones. Being the antithesis to fast fashion, The Suss Edit plans to become fully circular with full transparency and traceability across processes and materials, while offering a unique pre-order business model that looks to eliminate over-production as well as an end-of-life recycling service of own collection pieces that are no longer wanted.

The Suss Edit is now available at thesussedit.com.