KNOWING has been appointed to handle all PR and communications fo The Texture Gap Report. The Texture Gap Report launches today (21 June). A ground-breaking report that dives into the intricacies of the Type 4 textured hair consumer. The Texture Gap has been created for beauty industry leaders and brand decision-makers by award-winning entrepreneur and textured hair expert Winnie Awa.

“I hope this report whips up an innovation frenzy, I would like to see a 360-degree change with inclusivity bedded in from the start. From the product ideation, creation and testing process, the supply chain, the campaigns and finally through to the products hitting the shelf. I hope it helps everyone with tight, rich and luscious coils feel seen, catered for and represented”. Winnie Awa.