Date Posted: Thursday 31st March 2016
The Times and The Sunday Times announce the launch of a new combined website and two upgraded smartphone apps that will follow an edition-based publishing model for the first time. One core edition will be produced each day, on all platforms, with updates to the edition published at 9am, noon and 5pm on the website and smartphone apps. On weekends the edition updates will be at noon and 6pm. The move from rolling news to an edition-based model is based on intensive customer research, which showed that readers come to The Times and The Sunday Times at set points of the day and read us primarily for the accuracy of our reporting, and the originality of our analysis and comment. The new publishing times reflect the pattern of our readers’ daily routines and their desire for a curated, finite edition that will keep them fully informed in minimum time, with maximum flair. We retain the flexibility to follow a big breaking news story if the Editors believe it is warranted. The new responsive website and apps have a cleaner, smarter design and a new font, Times Digital, to optimise the digital reading experience. Our sections will also be named consistently across all of our products for ease and simplicity.
The Times in 'national newspapers'
The Sunday Times in 'national newspapers'
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