London tourist attraction, The View from The Shard, has appointed Diffusion PR as its retained PR agency, following a competitive pitch process. Diffusion has been briefed to increase the profile of the attraction and promote a series of special installations to visitors during 2016. The campaign will first focus on the launch of The View from The Shard’s Summer Botanical Garden, via a series of creative activations across national, consumer lifestyle and travel trade media. The View from The Shard launched in February 2013, and at a height of up to 800ft or 244m, offers visitors 360 degree views over London for up to 40 miles. Throughout 2014 and 2015, the attraction has hosted a diverse range of experiences from Silent Discos, Yoga mornings and London’s highest picnics with Fortnum and Mason. 

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The View from The Shard in 'travel, locations & venues'